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Unlock the Secret Power of Your Business Blog

 

Whatever venture, whether online or brick & mortar, you are pursuing, an online presence is paramount to your success. The internet provides the largest forum for connecting with a wide variety of people. If you are looking for a way to show off your expertise and also make a little money while doing it, you must start a blog.

What is a Blog?

A blog is actually an online magazine or newsletter. You can publish daily (or even several times a day), weekly, or monthly. With a blog you can upload posts about anything that you want. Many people create personal blogs as a way to keep in touch with family members. Pictures, videos and other information are uploaded so your loved ones are current with what is going on with you.

We are going to discuss business blogs. Leverage your business blog to attract traffic to your website, educate customers about your products or services, and inform your customers and potential customers about you and your business. The basic elements your business blog needs:

  1. Interesting, informative and entertaining content
  2. Marketing, including social media marketing, to attract visitors
  3. Appropriate SEO
  4. Audience

How to Start a Business Blog

Many ecommerce sites like Shopify provide a blog platform within the ecommerce site. Built-in blogs are a great option to get started. If you don’t have a website that offers a blog platform you will need to explore other options.

If you are new to blogging, use a free blogging platform to get your feet wet. Sites like Blogger.com, Wordpress.org, Blogspot.com and others offer free blogs to users. Depending on the site you choose, the themes and plug-ins (added features) will vary. Most will walk you through the process step by step so that you can be up and running in no time. (Need help? Contact Me)

What to Publish

Your business blog should concentrate on providing information to your customers and potential customers. If someone has reached your blog, they want to learn about your business.

Five Blogs to Check Out Today

 

Here are a few great examples:

Beauty and Cherries  A great resource of information about blogging. The posts are clean and informative with little fluff.

Dinosaur Stew  A web design service (whose site is gorgeous) that provides great information on their blog. Great inspiration as well as useful content.

Krista Rae  Another web design service with an inspiring site and tons of information.

The BIG boys:

Container Store  This blog is an outreach to potential employees and customers about their culture and social programs. This is a great example of selling your business through commitment to improving communities.

Disney Blog Yes, I know, it’s Disney. But this blog (and the associated social media) are at the top of the game in creating a community of fans. The blog is about park updates, holiday and special events, food offerings, and much more. It is equal parts informative and entertainment. A great aspirational example.

 

So you know you need a blog, now you have to create interesting posts. Here are some ideas to get you started:

Product information

How to use a product

Success story from a client

Tips & Best Practices

Company and Production Updates

Resources for your audience

Checklists and Planners

How to guide

Case Studies

FAQ about your services

Personal posts to connect with your customers

Why you chose your business

Inspiration

Holiday reflections

Engage with your customers

Post a survey

Reaction to industry news

Predictions for advancement in your industry

Ask a question and invite customer response

 

There are many more ideas. Once you start working on your blog, you will have more ideas. Keep a list on your note app and jot down ideas when they occur – don’t wait, as inspiration may be fleeting.

Ready to start? Don’t delay. You won’t have a successful blog until you actually start writing and publishing.

What’s next? Traffic. (No, you don’t have to go sit in traffic on the highway!) You have to generate traffic for your blog. When people are reading your blog you will be able to convert sales, sell ad space, even try affiliate marketing to earn extra income. Keep reading, the next post is about generating traffic:

 

Top 10 Traffice Sources for your Website

 

 

 


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