"Whether your shop is your full-time gig or your side hustle, a strategy for success is essential."

How to prepare your shop for the holiday selling season to achieve maximum profit with minimum stress.


“It’s the Most Wonderful Time of the Year..”

It’s time to get your Etsy shop .. and your life.. ready for the busy holiday season. For many shops, a majority of their sales are made in the last quarter of the year. Your holiday campaign can set the mood for the entire year, which is why getting your Etsy shop ready for the holiday rush is so important. 

When your shop is set up to sell for your and you create a strong holiday marketing campaign, you are setting up your business for year-round success. 


Sounds good, right? It can be, if you and your shop are ready. You can’t reach your sales goals if you don’t have the products to sell.

Likewise, you can’t sell your product if your shop is hard to find and no one knows about you.

And, it won’t be the most wonderful time of the year if you aren’t prepared to handle increased business on top of your normal busy holiday.


This guide is designed to get you and your shop primed and ready to go by working on improving six key areas:

  • GOALS: Sales targets and expectations that are based on reality, not fantasy
  • PRODUCTS: In demand products and appropriate stock to fulfill orders
  • SHOP: Shop is easy to use for the shopper
  • TRAFFIC: Promotions and advertising
  • SOCIAL MEDIA: Get the word out via SM // maximize your reach using SM
  • HOMEFRONT: Smooth sailing on the home front


This 84 page guide will walk you through prepping your Etsy shop for the holidays. You'll learn:

  • Pricing strategies that guarantee PROFIT for your shop. 

  • How to calculate your shop's growth  

  • How to use growth forecasts to determine sales projections 

  • Prepare your product and materials inventories

  • Inventory strategies to fulfil your holidays sales

  • Two different methods of PROFIT pricing

  • How to manage shop expenses so that it doesn't take away your profit

  • How to prepare your shop for your customers

  • SEO strategies to make your shop and products show up in customer's search

  • Product photography tips

  • How to use SEO in your product listings

  • How to answer customer questions before they message you

  • How to create coupons and promotions for more sales

  • How to use Facebook, Pinterest, Twitter and Instagram to increase sales 

  • How to create a social media content calendar for promotions 

  • Dozens of helpful tips for your home and personal holiday success 


  • Growth Rate formula

  • Sales Projection formula

  • Inventory tracking spreadsheet

  • Bulk Supply worksheet for pricing

  • Business Expense worksheet

  • Photo shoot checklist

  • SEO Keyword Finder worksheet

  • SEO Checklist

  • Sample Content Calendar

  • Gift Guide Worksheet

  • Menu Planner

  • Calendar Pages  



Who is this guide for?



Whether you’re new to small business marketing or are a veteran looking to increase sales over last year, this guide is designed to help you identify and achieve your target sales. The online world is constantly changing, and this means you need to be prepared to continuously update your holiday marketing strategies to keep up. It can be difficult to know where to start or how to achieve the goals you’ve set for yourself. That’s why I’ve carefully written this guide to help:


  • Shop owners who weren’t satisfied with their holiday sales last year.
  • New shop owners who are experiencing the holidays for the first time.
  • Experienced shop owners who have had success during the holidays, even all year long, who want to bolster their preparedness.
  • Any shop owner who wants to make sure the holiday selling season is as profitable and as stress free as possible.

This guide is meant to be used as a tool to help any Etsy shop owner looking to improve their holiday season. With worksheets you can use again and again, you will be able to use this book as a reference guide every year to create holiday season success to start the new year off right.

 “It is possible to enjoy the holidays and make your sales goals. The key is solid preparation, execution, and resiliency. The solution is a plan.”

What's included?

Each section contains worksheets, instructions, checklists and loads of tips and resources.

Let’s get to work and rock this holiday season!


Plan and Profit on Etsy
Your Gift this holiday PROFIT
Maximum Profit Minimum Stress
Plan Prep Profit on Etsy


This is a digital product. 

When purchase is complete, you will have immediate access to your book and worksheets.

[Because of the digital nature of this product no refunds will be given.]

COPYRIGHT & Terms of Use:

All digital & printed forms are copyrighted by Cynsational Resources/Cynsational Services for PERSONAL USE ONLY. No commercial use is allowed. Files and prints may not be resold, shared, forwarded, mass produced, distributed, or used for commercial or promotional use. Purchase does not transfer rights. Purchase of this product does not guarantee a profit. By purchasing my products you acknowledge, understand and agree to the full terms listed here.

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