Why Cynsational Resources

Cynthia Hull

The Origins of My Business Philosophy

When I meet new prospects, I am often asked about my business experience. I like to tell the story of my first job after college. I learned more in the first two years after graduation than I did taking classes. At least I learned more 'real world' lessons. 

Why Cynsational Resources

Here's what happened -- 

After finishing my last exams at the University of Texas, I met a local Austin entrepreneur while looking for a job. He had a successful chain of retail empire. He had an idea to expand his business with a completely different type of shop.

He wanted to open a counter service, gourmet coffee and candy store at the campus of the University of Texas. He had scouted a high foot traffic location and was brimming with ideas. What he didn't have was time or energy to devote to this new project. I met with him in December. His other retail stores were in the throes of the holiday rush. At our first meeting, we agreed that I would work on his new project.

Soon after, we sat down to discuss his ideas. He provided a "brain dump" - three typed single spaced sheets, front and back, of his ideas for the shop. We talked for several hours. I left the meeting with the keys to the new space and the phone number for his architect. His advice at the end of our meeting I have used throughout my career:


“Make decisions as if you own the place.”



The shop, which became known as "The Dot" to our many loyal customers, was busy and thriving in a few short months. We continued to collaborate on his ideas, solved problems, added to our inventory and discovered new way to solve the caffeine and sugar demand of our customers.

I researched, tested, and learned as much as I could every day. There were many starts and stops, mistakes, corrections, and inspired ideas as I navigated a very steep learning curve.

I learned to ask for help when I needed it, to admit my mistakes, correct them and move on.

I never stopped asking questions and squeezed as much information as possible from every vendor and expert I met.

And I learned to persevere through the many obstacles. I loved it! 

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Since that wonderful and sweet (pun intended) start to my career, I've made many stops in a variety of industries, from the gourmet coffee and candy shop to my most recent experience with a marketing agency. For more than a decade I was a travel manager in the vibrant world of competitive cheerleading and dance. There were also stops in the financial world, top-tier leadership advisory and event management.

Each career stop provided an opportunity to flex my creative muscles, to shape policy, to collaborate with brilliant people, and to make positive contributions. Ultimately, I took the plunge to be my own boss. It was the best decision I ever made. 

I continue to assist business owners navigate the creation process by providing research, project management and collaboration, establish policy and procedures, outsourcing assistance, and social media & marketing support. Cynsational Resources is an online source of information and tools for business owners. 

You can learn more about me here and here