The Cynsational Entrepreneur — Social Media

Consistently publishing great content online is an important part of your social media marketing. Great content drives traffic and increases your audience. But, your social media marketing can also provide invaluable insight.

Track your engagement and analytics to learn about your audience. Your marketing and product creation decisions are easy when based on these insights.

Pinterest is a great tool to gain traffic and increase brand exposure for your business. (See here … and here ... and here ). I discuss Pinterest with other users often. We understand and know the terms and topics. Many business owners and bloggers don't understand Pinterest. And it can be intimidating if you aren't familiar with it. Here is an infographic on the Pinterest basics: Pins and Boards.      7 Simple Pinterest Tips Six Reasons to use Pinterest for Your Business

Pinterest Analytics

When you visit the profile page for your Pinterest business account you will see two new options in the upper left hand corner next to the Pinterest icon. ANALYTICS and ADS. Each has its own drop down menu.

Click on Overview and you will get a quick look at how your account is performing. To dig a little deeper, click on one of the following:  Profile, People You Reach, or Website.

***UPDATED FOR 2021*** If a tree falls in the forest and no one is around to hear it, does it make a sound? We’ve all heard this before. Does sound really exist if no one hears it?   Like that proverbial tree, if a blog post never gets read, does it attract clients to your business? No. Leveraging a blog to attract traffic to your business website its smart. But only if your blog post is read.   Without traffic, your website, e-commerce site or blog are like trees falling in the forest. Making noise but no one is hearing....